MADISON, WI – AAA forecasts 31.5 million Americans will travel 50 miles or more from home during the Labor Day holiday weekend, a 2.4 percent decrease from the 32.3 million people who traveled one year ago. The Labor Day holiday travel period is defined as Thursday, September 1 to Monday, September 5.
In Wisconsin, more than 660,000 people are expected to travel Labor Day weekend, a 2.6 percent decrease compared to last year, according to the AAA forecast. Of those, nearly 600,000 people plan to travel by auto while 25,000 will travel by air, with the remainder traveling by other modes of transportation.
The decrease in expected travelers is the result of a mixed economic outlook, consumer uncertainty regarding the overall economy, and recent downturns in economic factors that affect discretionary income, which is particularly relevant to the travel and tourism industry. Consumer confidence in the economy has been trending down in recent months, and according to a survey of traveler intentions, the share of travelers from the lower income bracket is expected to decline from 41 percent in 2010 to 37 percent in 2011.
Automobile travel up slightly
Approximately 27.3 million people (87 percent of holiday travelers) plan to take to the nation’s roadways this Labor Day holiday weekend. This is a slight increase of 0.5 percent from the 27.2 million Labor Day 2010 auto travelers.
Number of air travelers expected to decrease
Almost 2.5 million leisure travelers (eight percent of holiday travelers) will fly during the Labor Day holiday weekend, a 1.9 percent decrease from 2010. Rising fuel costs, combined with steady air travel demand, have resulted in rising airfares over the past few months.
Travel by other modes of transportation expected to decrease
Other modes of travel (trains, watercraft, multi-modal travel) will make up the remaining five percent of total person-trips (1.7 million travelers).
Travelers to experience increases in hotel rates while car rental rates decrease
Hotel rates for AAA Three Diamond lodgings are expected to increase six percent from one year ago with travelers spending an average of $148 per night compared to $139 last year. Weekend daily car rental rates will average $43, a seven percent decrease from one year ago.
Average travel distance down slightly; median spending largely unchanged
The average distance traveled by Americans during the Labor Day holiday weekend is expected to be 608 miles, only slightly less than last year’s average travel distance of 635 miles. Median spending is expected to be $702, largely unchanged from $697 last year. Fuel and transportation costs combine to consume the largest share of holiday spending (27 percent), followed by accommodations (22 percent), food and beverages (21 percent), shopping (13 percent), entertainment and recreation (12 percent), and other costs (five percent).
Impact of gasoline prices on travel plans
Travelers in Wisconsin will find gas prices averaging $3.63 per gallon, 95 cents more than a year ago.
Seventy-one percent of intended Labor Day holiday travelers said gasoline prices would not impact their travel plans. For the remaining 29 percent who said gas prices would impact their travel plans, 20 percent plan to economize in other areas while the remaining nine percent are divided between changing their mode of travel and taking shorter trips.
Travelers concerned about how fuel prices will impact their travel budget can download the free, GPS-based AAA TripTik® Mobile application to their iPhone or Android device to compare prices for all grades of gasoline at nearby stations. Travelers may also use AAA TripTik Mobile to get maps and directions, AAA Approved and Diamond Rated hotel and restaurant information, plus details about attractions, events and Approved Auto Repair facilities.