The Goodness Company Launches Medical Tourism Marketing Website

Recognized as global leaders in medical tourism and international healthcare marketing, The Goodness Company, with offices in the US and Latin America has launched a new website to build awareness of their global medical tourism marketing services.  The new website, www.MedicalTourismMarketing.com highlights the company’s work in the medical travel market with clients in Costa Rica, Mexico, Colombia, the Bahamas, Nicaragua, Canada, Europe, Asia and the United States.

“To succeed in the medical tourism marketplace, healthcare providers must understand and begin marketing directly to the consumer patient marketplace.  Hospitals, clinics, doctors, dentists, medical tourism facilitators and even hospitality organizations must develop clear, effective marketing strategies to target the patient decision-maker,” says Patrick Goodness, CEO of The Goodness Company. “The most successful companies will be the ones who know how to effectively brand their organization, and communicate their unique selling proposition to the right market, at the right time.  The Goodness Company is uniquely positioned to help healthcare providers develop winning marketing strategies and implement them to drive results.”

“The entire team at The Goodness Company is comprised of true healthcare marketing professionals,” says Mike Lomax, president of Costa Rica Dental Team.  “They understand the market and what it takes to drive results. Our new website and marketing efforts often deliver multiple leads per day. At the end of the day, it comes down to one thing…trust. Trust is never given. It is earned. I trust The Goodness Company to handle all of our marketing needs, because they have earned it.  Honesty, integrity and results. The Goodness Company gets high marks for all three.”

Medical Tourism Marketing

The Goodness Company has experience in developing medical travel marketing efforts for medical tourism clusters, hospitals, medical centers, cosmetic surgery centers, bariatric weight loss programs and dental clinics around the globe.  In an industry where experience matters, The Goodness Company has more hands-on experience building medical tourism marketing efforts than any other agency in the world.

Dental Tourism Marketing

Dental tourism has become the front-runner in the medical tourism industry, accounting for more than half of all global medical tourism revenues.  All around the world, dental practices are waking up to the incredible potential of dental tourism.  The Goodness Company’s clients…small practices and large dental clinics alike are routinely earning $2 Million to $6 Million every year in dental tourism revenues.  Succeeding in dental tourism is more than low rates and cheap vacations. Successful medical marketing communicates quality, confidence and security in the framework of a personal relationship.  The Goodness Company understands the dynamics of successful dental tourism marketing.  Discover how The Goodness Company transforms dental practices into global leaders in dental tourism.

Medical Cluster Marketing

Nations, cities or regions seeking to position themselves as global medical tourism destinations rely on The Goodness Company for results.  The Goodness Company is a recognized leader in the development of critical branding and marketing strategy to guide medical tourism clusters to success.  From the very first meeting to the launch of your brand, web site and strategic marketing campaign, The Goodness Company has the experience to position nations, cities and regions as global medical tourism destinations.

The Goodness Company, in partnership with the Medical Tourism Association offers an extensive network of leading healthcare and medical tourism consultants to guide your cluster and cluster members to success.

Available Training and Consulting:

• Introduction to Medical Tourism
• International Patient Department Consultation
• Medical Tourism Training
• Customer Service Skills
• Cross-Cultural Training
• Hospitality Training & Package Development
• Medical Insurance Billing
• Understanding the American Medical Tourist

Medical Tourism Marketing Services:

Trusted by more medical tourism professionals than any other agency, The Goodness Company is the world’s leading authority on marketing services for global medical tourism, international healthcare and international treatment abroad.   The Goodness Company offers the following healthcare marketing services:

• Branding
• Marketing Consultation
• Marketing Plans
• Web Site Development
• Public Relations
• Social Media Marketing
• Radio & TV Advertising
• Video Marketing
• Internet Marketing/SEO/PPC

For more information about The Goodness Company and their results-driven medical tourism and healthcare marketing, please visit the company’s new website at www.MedicalTourismMarketing.com

Master Key Consulting Builds Community Business & School Spirit

Keshena, WI: The students at the Menominee Indian High School, in Keshena, Wisconsin have something to cheer about, thanks to Bethesda, Maryland-based Master Key Consulting.

For many high schools across the US, the idea of a school store is a common notion.  But for the 198 students at the Menominee Indian High School on the Menominee Indian Reservation in north central Wisconsin, a school store that sells t-shirts, baseball caps, hoodies and other apparel items with their high school logo has been a perennial goal that could never seem to get off the ground.  That is until Corey Webster, a dedicated teacher at Menominee Indian High School, decided to make a phone call that would transform this dream into reality.

Webster, a deeply involved Art Teacher, Assistant Varsity Football Coach, Senior Class Advisor, Yearbook Advisor and M.E.D.I.A. Advisor, decided to add another hat to his collection when he took on the role of developing a school store for the Indian reservation high school.  Since Webster arrived at the school four years ago, he has supported the idea of a school store to build school spirit.  “School spirit in the form of spirit wear is not readily available here,” said Webster.  “You don’t see many students walking around with items supporting our school.  A few years ago we offered some school t-shirts and sweatshirts and they sold out in a few weeks.  The students, parents, and community members were so excited.  I knew then that a school store with clothing, hats, spirit items, back packs, school supplies and various logo items would be a huge success for our school and community.”

With this revelation, Webster approached the school Principal and Superintendent and received their enthusiastic support.  “The only thing standing in our way was the money to make it happen,” said Webster.  “That’s when I decided to call Jonathan Wilber at Master Key Consulting to see if he could help.”

Wilber, Menominee Tribal member, former student of the Menominee Indian School District and CEO of Master Key Consulting has been a long standing supporter of Menominee Nation institutions and charities.  When Webster approached Wilber with a request for a $2,000-$3,000 cash donation to get the project off the ground, Wilber responded with a $10,000 donation from Master Key Consulting, giving the Menominee Eagles the wings it needed to start their high school store.

Wilber, an active proponent of small Native American businesses, wanted to do more than just make a donation.  He wanted to connect the new school store with a small Native American apparel supplier to ensure that the company’s donation would benefit students, community and small business in equal parts.  Native Genes Apparel, owned by a Menominee Indian High School graduate, was selected to supply the new school store with quality apparel products showcasing unique American Indian designs.

When asked about his generous school donation and efforts to benefit small Native American businesses, Jonathan Wilber commented on Master Key Consulting’s core beliefs.  “Targeted giving is part of our Key Principles, developed by our employees in 2003 to positively impact our clients, our community and our company.   Schools and colleges serving American Indian students have given us so much and continue to develop leaders from our native communities,” said Wilber.  “Giving back to these schools and encouraging tribal entrepreneurship is a clear priority for our corporate giving.   Prosperity will only come to Menominee and other reservations when individual members own and run businesses that benefit their communities.  Government run businesses are not going to get it done.   If our gift inspires just one student to open their eyes and their minds wide enough to dream about someday owning their own business, creating local jobs and benefitting the entire community…then this is money well spent.”

Students at the Menominee Indian High School will have the opportunity to work in their new student store, increasing critical sales and business management skills.  “The new student store will be a great opportunity for our students to put business skills into practice and learn what it takes to make a business run,” said Webster.  “Parents and fans of the Menominee Eagles will also have the opportunity to buy spirit wear that supports the Eagles’ Basketball, Football, Volley Ball and other teams. “

The $10,000 donation from Master Key requires the school to reinvest store profits to continually maintain product inventory and add more items on a regular basis.  The store is waiting for its first delivery and will open soon to offer school spirit wear and other school logo merchandise.

“I can’t wait to finally have school spirit wear on the shelves and ultimately in the community,” said Webster.  “This donation from Master Key has made all the difference and will give our community something to cheer about.”

---

About Master Key Consulting

Founded in 2001, Master Key Consulting provides professional services and consulting services in management and information technology to five agencies of the federal government in eleven states and the District of Columbia.    Master Key has also supported Indian Tribal Governments and Colleges.

Master Key Consulting is headquartered in Bethesda, Maryland as has offices in Albuquerque, New Mexico and Keshena, Wisconsin.

Contact: Jonathan Wilber, CEO: 240-223-1453: email: jwilber@masterkeyconsulting.com

Domtar announces the acquisition of EAM Corporation

Domtar Corporation (NYSE: UFS) (TSX: UFS) announced that it has acquired EAM Corporation, a leading privately-held manufacturer of high quality absorbent composite solutions, from Kinderhook Industries, LLC for $61 million.

“The acquisition of EAM Corporation will give us long term research capabilities to further differentiate our full line of adult incontinence products while integrating the best available technology to grow our existing businesses,” said John D. Williams, President and Chief Executive Officer. “EAM’s patented airlaid manufacturing process provides the performance, quality, and cost competitiveness that we believe to be keys to success in the personal care market.”

EAM Corporation produces airlaid and ultrathin laminated absorbent cores with brands such as NovaThin® and NovaZorb® used in feminine hygiene, adult incontinence, baby diapers and other medical, healthcare and performance packaging solutions. The company serves a diversified customer base and has long-standing relationships including well-known branded and private label consumer products manufacturers throughout North America and abroad. The company operates a 71,000 square foot facility with state-of-the-art research campus and production lines in Jesup, Georgia. EAM Corporation has annual sales of approximately $45 million in more than 50 countries and a total of 53 employees.

Domtar’s Chief Financial Officer wins “Aces of Finance” award

PRNewswire/ – Domtar Corporation (NYSE: UFS) (TSX: UFS) today announced that its Senior Vice-President and Chief Financial Officer, Daniel Buron, has won the “Aces of Finance” award in the Public Corporation category. Organized by the Quebec chapter of Finance Executives International Canada (FEI Canada), this recognition is awarded annually to recognize professional accomplishments of exceptional financial executives.

“Daniel is a pivotal member of Domtar’s Management Team who continues to show strong leadership as well as being a great team player in our Management Committee,” said John D. Williams, President and Chief Executive Officer. “He richly deserves this award and on behalf of everyone at Domtar, we would like to thank him for his outstanding contribution and for representing our three core values of Agility, Caring and Innovation.”

The award was received yesterday at a gala held at the prestigious Le Windsor in Montreal. The “Aces of Finance” competition is a special opportunity to recognize the professional accomplishments and community involvement of exceptional financial executives in Quebec.

“I am grateful for this recognition,” said Daniel Buron, Senior Vice-President and Chief Financial Officer. “Domtar’s Corporate Finance team has built an expertise that is unique in Montreal and I share this award with all my colleagues.”

Daniel Buron is a chartered accountant and graduate from Université Laval. He began his career at Domtar in 1999 and has been CFO since May 2004. Mr. Buron has responsibilities for all finance functions: financial disclosure, financial risk and debt management, treasury operations, tax administration, investor relations and information technology. In 2009, he received the ICD.D designation from the Institute of Corporate Directors.

Hazen Paper And NewPage Earn Printing Industry Recognition

STEVENS POINT, Wis., April 19, 2012 /PRNewswire/ — NewPage announced today that the company’s 7 pt. Sterling® Ultra web cover paper served as a key component of an award-winning Super Bowl XLV collector’s edition program cover produced by its customer, Hazen Paper.

Hazen’s marketing entry swept the “decorative/display category” in the Association of International Metallizers, Coaters and Laminators (AIMCAL) product competition awards.

Hazen created the custom holographic image and embossed it onto transfer film that was coated in-house. Hazen then metallized the transfer holographic material and transfer metallized the coated two-side NewPage paper stock. The final step involved sheeting and printing the 19×36 inch sheets in register with the holography. Once printed, the cover was bound to the program by Quad/Graphics, Sussex, Wisconsin.

The judges commented that they were impressed by how the elements of the 2011 Packers/Steelers Super Bowl program worked together. “These holographic images go beyond patterns to become an integrated design,” they concluded.

John H. Hazen, president of the Holyoke, Massachusetts-based company said, “Hazen Paper is excited to have scored a touchdown with NewPage Sterling Ultra on the Stadium Edition Super Bowl Program Cover.”

“With this award, Hazen has further distinguished itself in the customized holographics and transfer metallization industry,” said David Diekelman, NewPage executive director of specialty papers Sales and Marketing. “We are delighted to have teamed with Hazen to provide a high-quality, highly engineered paper that would support such a sophisticated, technical and successful printing process.”

Mayor’s Statement on Joerns Manufacturing

Our thoughts and prayers, first and foremost, are with the families affected by this imminent closure. The State of Wisconsin and the City of Stevens Point have worked diligently with Joerns management over the last two years to try and find solutions and a road map to keep these jobs here in Stevens Point. Millions of dollars of incentives, as well as tax credits, were put on the table to retain opportunities for the more than 140-200 plus employees that will now not have jobs.

This comes on top of the loss of 50-75 jobs already. Joerns clearly has simply put profit ahead of the lives of these great employees; even when their State and City were ready to pay millions for Joerns to stay.

When millions of dollars are not enough for these private equity firms, what will ever be enough? Our Country is broken when Mexico and free trade continue to destroy our base for living wage jobs: this situation highlights that more than anything. Ask these workers if free trade is getting us anywhere; it certainly isn’t free: it comes at a great price.

We have worked and will continue to work on retaining our great employers and attracting new employers to the best of our abilities. Our attention and focus now, will be finding these employees jobs and getting them the new tools they will need to succeed.

Andrew J. Halverson,
Mayor of Stevens Point

The Metro Has a New Hit Music Station

Plover, WI – Radio listeners in the Wausau-Stevens Point Metro now have a new hit music station playing today’s top artists featuring Katy Perry, Lady Gaga, Rihanna, Justin Timberlake, Christina Aguilera and more. The All New Hot 96.7 “Today’s Hottest Hits” launches on the 96.7 frequency at noon today after weeks of holiday music on its former adult contemporary home of Mix 96.7.

General Manager Charlie Thomas says WLJY “Mix 96.7” has undergone a complete transformation. “Hot 96.7 has been designed to provide our Wausau-Stevens Point listeners with the hits of contemporary artists of today. The station’s slogan says it all – “Today’s Hottest Hits” and we expect it to appeal to a younger adult listener under the contemporary hit rhythmic (CHR) format.”

Programming leadership at Hot 96.7 said the station is laser beam targeted to appeal to the millennial listener. “Hot 96.7 is a result of extensive research to provide a reflection of the market area. It has been carefully crafted to offer a wide variety of contemporary hit music from the pop, rhythm, and alternative musical genres,” said Brad Austin, Hot 96.7 Program Director and the Music Director of the new station’s format.

Under the “Mix 96.7” banner, the station was largely appealing to the 43-year-old listener, whereas the Hot 96.7 brand will target the millennial consumer group with a median age of 30. Appealing to a balanced demographic group of 25-34 year old listeners, Hot 96.7 is designed to attract an active lifestyle, mobile listener who prefers the very best in new music from top musical artists of today.

The all-new Hot 96.7 will be commercial free through January 6, 2012 at 6pm when it will launch with limited number commercials each hour in order to keep focus on the music.

Wausau Paper selling brands to Neenah Paper, closing Brokaw mill

The Business Journal

Wausau Paper Corp. said Wednesday that it has agreed to sell its premium print and color brands to Neenah Paper Inc. , along with the closure of its mill in Brokaw.

The Brokaw mill will close March 31, 2012, affecting 450 employees. The company expects to incur about $95 million in costs associated with the closure in Brokaw and another $5 million in expected site maintenance and related operational costs after the closure.

The sale of the premium print and color brands, including Astrobrights and Royal, is expected to close Jan. 31, 2012. Financial terms of the transaction were not disclosed.

Wausau Paper said anticipated after-tax closure-related costs and impairment charges, net of proceeds from the premium brand sale, are expected to total about $49 million, or $1 per share, including after-tax non-cash charges of $45 million, or 92 cents per share.

Mosinee-based Wausau Paper (NYSE: WPP) produces and markets specialty papers for industrial, commercial and consumer end markets and commercial towel and tissue products. Alpharetta, Ga.-based Neenah Paper (NYSE: NP) provides premium image and performance-based products, including filtration, specialized substrates used for tapes, labels and other products, and high-end printing papers.

Wisconsin’s Small Business Summit – November 1st at Lambeau Field

The registration deadline is coming soon for Wisconsin’s Small Business Summit. Gov. Scott Walker will host the summit on Tuesday, November 1, from 8 a.m. to 3 p.m. at Lambeau Field in Green Bay. The summit brings together cabinet secretaries, state agencies, small business owners, entrepreneurs and innovators to discuss topics of interest. The summit will assist small business owners through educational workshops and access to Wisconsin’s business resources and leadership.

A brown-bag lunch featuring Gov. Walker and Lt. Gov. Rebecca Kleefisch will conclude with the governor’s keynote speech addressing Wisconsin’s business climate and economy. Several DNR representatives will be present to answer questions about small business resources available from the agency.

Registration deadline is Tuesday, October 25, 2011. Registration costs $50, and participants can register online with a credit card (MasterCard, Visa or Discover).

· Online registration

Rep. Krug Statement on NewPage

Chapter 11 filing does not automatically mean jobs lost in our area

Madison – Today, Representative Krug released the following statement in response to NewPage Corporation’s announcement that it filed Chapter 11 bankruptcy in federal court. NewPage employs close to 1700 workers in Central Wisconsin.

“We’ve been in close contact with the DWD, the Governor’s office, Wisconsin Economic Development Corporation and other Central Wisconsin legislators since the news of a possible restructuring came to light in the past few weeks. I spoke with Cliff Bowers of NewPage this afternoon and I appreciate their willingness to hold discussions as to what the future holds.

“This is a business process that many companies find themselves in, especially in the past few years, our belief is that this does not necessarily spell out disaster for Wisconsin Rapids but instead can prove to be an opportunity to set up future prosperity. NewPage has secured funding and they will operate normally while they continue through this process.”